Bertha charuma biography of william hill
The Chill Zone - SAfm...
Bertha charuma biography of william hill
Bertha Charuma keeps up with the radio industry changes
The radio broadcasting industry is fast becoming youthful and competitive.
The new transition that started four years ago is bringing a lot of challenges to all the industry players. Many seasoned deejays have struggled to keep up with these industry changes.
Those who survived longer are those who have allowed themselves to evolve and move on with the times like Radio 2000’s Bertha Charuma.
Charuma, oozes talent, equipped with a beautiful voice, currently hosts a 9am to 12 noon show on weekdays.
Born in Harare in Zimbabwe 40-something years ago, she has lived all her life in South Africa.
She landed in this country at the age of 21 and begged for a show at the former Radio Bop.
Charuma agrees that the industry has changed compared to when they started. She says if you resist change you could find yourself out in the cold.
“You need to always be relevant. There are many radio stations w